In evolutionary terms, the last Ice Age was just yesterday. We narrowly missed witnessing creatures like woolly mammoths, short-faced bears, glyptodons, and dire wolves. The late Pleistocene, spanning roughly 50,000 to 12,000 years ago, is marked by the extinction of most large terrestrial animals outside of Africa, likely driven by a combination of climate change and the expansion of modern humans. In this conversation, I speak with paleontologist and Associate Professor of Anatomy at Des Moines University, Julie Meachen. She leads ongoing research at Natural Trap Cave, where she and her team excavate Ice Age mammals each summer. Their work aims to understand how climate change influenced both the morphology and genetics of these animals. By analyzing microfaunal remains and pollen records, they also reconstruct Pleistocene climate conditions in mid-latitude North America. Recently, colossal bioscience announced what it described as the “de-extinction” of the dire wolf. While that claim did not fully hold up, the underlying science is still remarkable. In our discussion, Julie explains what we know about the late Pleistocene ecosystem at the time of the dire wolf’s extinction, and what fossil evidence reveals about these animals. We also examine Colossal’s announcement, considering whether it was aimed less at the scientific community and more at the public and potential investors. Viewed in that light, the real value of reviving charismatic species like the woolly mammoth or dire wolf may not lie in the animals themselves. Instead, their greatest contribution could be as ambassadors, capturing public imagination and helping drive the development of technologies for genetic rescue and conservation.